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Introducing The Jockey Club Performing Arts Venue Subsidy Scheme.
Arts groups are like saplings that require time and the right blend of soil in which to grow — haste only makes waste.

In Hong Kong, it is unfortunate that only a few are willing to dip into their pockets for arts performances. While it is easier for large arts groups to attract sponsorship, it is a different story for their smaller-sized counterparts. With less funding and resources, small arts groups' growth is inevitably limited. That's why the Jockey Club Performing Arts Venue Subsidy Scheme is in place, with an aim to nurture and assist small and medium arts groups by lessening their financial burdens.

A refreshing performance mixes Chinese music with a tic tac dance
POPULARITY DOES NOT EQUAL PROFIT

Setting the scene was the Black Box Theatre at the Jockey Club Creative Arts Centre in Shek Kip Mei. A spotlight came onto the dancer on the stage, who turned in a breath-taking piece of tap dancing. Within an hour and a half, the dance floor was witness to a spectacular solo, pas de deux and corpse dance pieces. While there was only a foot of space to separate the audience from the stage, this theatre could never compare to the grandeur of theatres in the Hong Kong Cultural Centre or the Hong Kong Academy for Performing Arts. Yet there was a unique sense of closeness.

This was the second open performance by dance company Rhythm & Tempo (R&T) since their establishment in 2008, and their first time at the Black Box Theatre. According to Wing, manager of R&T, the audio-visual equipment, the lighting and the stage design were all perfect, and they could not be happier with the close to fullhouse attendance. But Wing told us of a common phenomenon in arts circles — even if there is a full house every night, one would at best break-even as there is hardly any profit.

Countless hours are spent by Lau Ming Hang, or 'the Priest', to produce his props
SUBSIDIES FOR SUCCESS

Wing was not kidding. While the production costs of R&T's performance, which include salary, stage setup, equipment and promotion, are close to HK$200,000, the box office of six performances was just over HK$70,000. Wing was therefore very grateful for the Jockey Club Performing Arts Venue Subsidy Scheme, and that they were able to use the Black Box Theatre for free. With other sponsorships and the help of their dancers, who were willing to cut salaries for the love of arts, the company lowered production costs and avoided too much loss.

Wing, Manager of R&T, says small and medium arts groups are struggling to survive
"The waiver on the venue rental is definitely helpful in raising the scale and quality of our production," said Wing, recalling their first performance on a small scale with only six dancers and one drummer, a result of a small budget. While their performances were getting rave reviews, they hoped to expand their production and bring in new blood. Without the Jockey Club's subsidy scheme, this dream would never come true. "It's worth noting that we have 18 performers, a drummer and a pianist/music director in this Beat. Me. Tap. performance, so it was three times the scale of our last performance," Wing explained with joy. "I hope our supporters will find that we improve every time so they will continue to support and recommend our performances to their friends."

Wing believed that only an increase in performance goers can resolve the problems faced by local arts groups. "The Jockey Club's subsidy scheme has brought more performing opportunities for small and medium arts groups. When there are more of these arts groups, there will be a better atmosphere for the appreciation of arts and more people will be willing to go to arts shows."

Pursuit of perfection in every aspect from lighting and music, to choreography
THE RISE OF SMALL PLAYERS

Lau Ming Hang, nicknamed 'the Priest' and creator of the recent hand-made three-dimensional paper story book show Am I Crying, successfully combined the traditional art forms of Chinese story-telling, paper dolls, puppets and paper-cutting art into a special show.

While all of the five performances of the show were almost full, ticket sales were hardly enough to pay for the props, promotion and venue. As for the salaries of his performers and musicians, Lau only paid them a transport subsidy, and there was nothing left for himself. "It took me months just to produce the story book props, during which I had to reduce my other work — lowering my income as well," Lau said. Thanks to the Jockey Club Performing Arts Venue Subsidy Scheme and some other financial aids, Lau was able to make this show a reality.

Lau considered himself lucky that it is relatively easier for him to find sponsorship as he had been in the arts circle for a long time. For emerging artists, the subsidy scheme from the Jockey Club is vital. "Even rentals of $20,000 to $30,000 can be a huge burden for small groups, so the subsidy is a big boost for artists putting together a performance," Lau explained.

Exquisite three-dimensional props
The Club is committed to promoting Hong Kong's arts development and is well aware of the needs of local arts group, hence when the Club funded the conversion of an industrial building into the Jockey Club Creative Arts Centre, the renovation of the basement into what is now the Black Box Theatre was already part of the plan. By launching the venue subsidy scheme, small arts group can experience what it is like to stage a show, from planning, promotion, box office, to performance, and be able to gradually build up their audience base and grow steadily.
THE JOCKEY CLUB PERFORMING ARTS VENUE SUBSIDY SCHEME ENABLES LONG-TERM GROWTH OF SMALL AND MEDIUM ARTS GROUPS

The Jockey Club donated HK$7.5 million in 2008 to fund the Jockey Club Performing Arts Venue Subsidy Scheme, in partnership with the Hong Kong Arts Development Council. The scheme offers complimentary use of the Black Box Theatre at the Jockey Club Creative Arts Centre to eligible local small and medium arts groups, as well as emerging artists, in an attempt to increase performing opportunities for the local arts community, and raise Hong Kong's arts standards.
Website: www.hkadc.org.hk/jcpavss
Enquiries: 2827 8786